Let’s take one of our latest newsletters as an example:Īs you can see, the newsletter hasa rather marked hierarchy whichplaces certain content in a clearly prominent position and other content onsecondary levels. Make sure the content hierarchy reflects the results You can display the results in two ways:Īs mentioned, representing clicks inthis way has the major advantage of offering a general and immediate overviewof recipients’ engagement.This ismacro-information that can be used to understand if certain strategic aspects are working orneed recalibrating. You will then find a copy of your email with the click distribution for each linkinserted above. You can find the feature via thefollowing: Statistics > Emails > All messages > Clicks >Link tracking. How do my recipients interact withemails? Where do they click? On images, calls to action or text? This isprecisely what the MailUp platform tellsyou by providing an overview of the clicks for each individual campaign. In this post, we will deep dive intoclick maps to understand how theyhelp marketers get a comprehensive view of results and improvethe engagement level ofemails. They are used inmany fields, from journalism to sport and marketing.Ĭlickmaps are nothing more than a derivative ofheat maps: they are tools that provide the reader with the so-called “click geography” in otherwords, they offer a quantitative view of click distribution across a page or email.

We explain how they work and how they can be used to improve results.Īre you familiar with heat maps? These are a way to representdata graphically, with colours representing individual values. The major advantage of click maps lies in offering an immediate picture of recipients’ engagement.

Click map for internet access